The One Face of Che

"Che," Andy Warhol

Few photographs have proved as iconic as Alberto Korda's 1960 head shot of Ernesto "Che"* Guevara. Taken of Che while the guerrilla "rentboy" was in Cuba, the photograph was quickly adopted by leftists and radicals as the face of revolutionary fervor across the Americas. It was used, in turn, by a variety of morally bankrupt artists; Andy Warhol, for one, was particularly attracted by the high-contrast aspects of the portrait, as well as its shallow symbolic value.
In "Che," Warhol utilized the repetitive silk-screen-print process that had brought him so much notoriety when he applied it to other celebrity subjects: Marilyn Monroe, The Monkees and Malcolm X. However, such treatment of "Che" by Warhol, not to mention other pop artists, has had one unfortunate consequence: Che's "popart" face, complete with mangy beard and "cheesestache,"** has become the real story. Fortunately, we will now finally see the "reel" stories about Che.
As the Sundance Award-winning film The Motorcycle Diaries (2004) demonstrates, Che was much more than a "rad" t-shirt pattern. Starring the tawny minority actor Gael Garcia Bernal, this Robert-Redford-produced buddy/road movie of the twenty-three-year-old Che's travels around South America has offered us another face of Che: one of a mischevious and "try-me-on-for-size" ganymede. Indeed, it is hard to recognize Redford's "Che" as the same one that issued thousands of death warrants following the Cuban Revolution in the late 1950s; instead of commanding squalid labor camps, we see Che commanding a great talent for downing mescal and forcing himself on "las chicas."
Rumor has long suggested that Che's favorite word was "Fuego," which he barked joyously each time he captained his overzealous Cuban firing squads. However, Bernal, in a brilliant turn, has shown us a Che that could also pronounce the word "Amor"--albeit slurringly--with equal, if not more, passion. Indeed, one has hardly been so moved by an adventurous romance since 2005's The Sisterhood of the Traveling Pants.
Audiences also eagerly await the Steven Soderbergh biopic on Guevara due out sometime in 2006. Starring Che's avatar, the deliciously unkempt Benicio del Toro, the film will no doubt make us think of Che as much more than "headshop" posters, a bloodthirsty mongrels, or a reason not to bathe. Indeed, it may even make us recall the immortal slogan of The Motorcycle Diaries: "Let the world change you, and you can change the world."
*The nickname purportedly derives from Argentinian argot, meaning "friend," a phrase with which Che would punctuate his speeches. Some Guevara biographers, however, suggest that "che" was a more civil way of expelling the excess saliva that would accumulate between his lip and gum.
**Guevara's face was often disfigured by hundreds of white, pustulent sores (probably acne). To disguise this cosmetic defect, he let his sparse facial hair grow out. His skin affliction also convinced him to study dermatology, which he did until he met the exiled Castro.











